Clients and browsers frequently ask me for information on promoting their website, what they can do, and how the search engines work. So here is a quick primer on what the search engines do, what they want for small business owners with a brand new website.
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I am a big fan of Bryan and Jeffrey Eisenberg at FutureNow, and highly recommend their newsletter.
Here are a couple of articles that explain, point by point, how to write more contact us, and about us pages.
Writing more effective Contact Us pages
Writing more effective About Us pages
If you are a small business owner with a brochure type site, and have heard about web2.0 (Web2 isn’t stopping), then you are probably wondering what you can do to update your site.
Even if you aren’t prepared to ‘go web2′ completely there are a few things you can do that will start the ball rolling and modernize your site. Here are some suggestions:
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Internet Marketing - a Quick Review
First there is SEO - Google crawls your site. If you have good SEO, Google rewards you with visitors.
Then there is VIRAL marketing. Viral marketing is like a chain reaction [where people share your cute media file].
Mobile Marketing - New, Hot and Sexy! Gets your message out to cellphones, and other mobile devices.
Pay Per Click
Last but Not Least — Email Marketing
If you are thinking of getting a 642-372 or a 646-362, you will have to give 70-551 as well since that is a prerequisite to get into the Kaplan University. Later you can get enrolled in advanced courses like 646-588 and 1z0-147.
Three times this week I have talked to clients about how critical specialization is, so I thought I would do a quick re-cap on specialization and getting a niche.
One person had a brick and mortar bookstore with a shopping cart website with a huge number of titles. A top ranking for the single keyword “books” is not an option for a long list of reasons, not the least of which is cost. Out of curiousity, I did a search for “books” on Google just to see. 804 Million results, and the heavy hitters you would expect on the first page:
#1 book.google.com
#2 onlinebooks.library.upenn.edu
#3 www.nytimes.com/pages/books/
#4 www.amazon.com
#5 www.barnesandnoble.com
#6 www.abebooks.com
Now that is some very serious competition!
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Other Links: Effective search engine optimization - at Page1Promotion, we focus on providing professional SEO services that will bring your website qualified traffic. Contact us for a custom quote.
