Multivariate Testing

May 27th, 2010

Not testing? Time to get on it! Everything is in full swing and you are definitely late for the party.

According to a new report by Forrester Research, only 26% of online marketers are taking advantage of testing technologies.

Seems hard to believe when you can quicly and easily replace a picture and increase your conversion by 150%! That is an awful lot of money left on the table.

And if you think Google isn’t paying attention to high conversion websites? Think again! Google loves high conversion sites.

Perhaps the missing element in the latest Caffine update?

The big boys finally get it!

May 11th, 2010

Interesting article from Advertising Age on Reuters and AP and others outsourcing content creation and some very intersting discussion from both sides of the issue.

More Discussion here







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