Sense amongst Madness - Wit amongst Folly

After selling information products online since 1997, I decided to write down some random thoughts and a few things I have learned.

1. Test the Price and Listen to what your Customers say.
Always test a selection of prices. Sometimes a higher price is perceived as better quality and result in higher revenue and sometimes it won’t. No way of knowing unless you test – the customer is always right.

When releasing a new product, it is quite likely to need some tweaking and adjustment. Most likely people will use it for a different purpose than you are selling it for. That’s OK too! Listening to feedback from customers, and watch your stats like a hawk. For example, you may want to target students, however, teachers end up buying it to use as a lesson plan to teach the subject. No problem – back to the drawing board and re-write the material, adding classroom activities, games and notes for the teacher. Presto! Instead of an ebook for students, it is a lesson plan for teachers. (more…)

If you have been blogging for a few years, or even 4 or 5, then you have accumulated a huge amount of material on your subject matter. And presumably, covering every possible facet and related topic.

If it is properly indexed, they you have 300 or 400 pages of material which is a huge boost for your rankings and traffic. Beyond that, it is just sitting there.

What you do with this accumulation is compile it into an ebook which you can sell! Here is what I did with a 5-year old blog, plus several years of article submissions and masses of site content. (more…)