Canadian Advertisers, Pull Thy Collective Head Out of Thy Collective Butt? That could have been the subtitle of some recent speeches and writings by Gord Hotchkiss, a well-known Canadian search marketing guru.

This week, in person and in writing, Gord was tearing into the Canadian business community for its poor record on adopting online advertising and especially search visibility tactics. This is juxtaposed with the Canadian people’s world-leading Internet usage. This theme’s been rolling now for a couple of years, statistically speaking, thanks to reports from companies like comScore, and now buttressed by survey research being disseminated by companies like Yahoo. In terms of quiet rants, it’s been out there since 2001 or so, since some of us began seeing the post-bubble surge of quiet interest in search as the most cost-effective direct marketing and public relations tool going… by our US-based clients, who moved quickly on the opportunity and kept us all busy with work. (It didn’t hurt that our dollar was very low, so we were low-cost providers who otherwise looked, quacked, and smelled like American consultants.)

Full story at WebProNews >>>

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Today’s post is several items that don’t generate a post of their own, but may be of interest to
small business owners:

Organic and PPC

Media Post’s Search Insider recently did a great article on the advantages and dis-advantages of Organic Search vs. Pay Per Click

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54507

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