Content sites are a great way to soft sell your way to high conversion. I keep producing content for my own sites and client sites and watching the traffice increase slowly but steadily.

Something I have been noticing recently is sites jump in and out of the rankings for no apparent reason. Reading one of my favorities blogs recently BlueHatSEO, I found an article which goes into all the gory details of how Google handles fresh content.
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Today’s post is several items that don’t generate a post of their own, but may be of interest to
small business owners:

Organic and PPC

Media Post’s Search Insider recently did a great article on the advantages and dis-advantages of Organic Search vs. Pay Per Click

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=54507

Thanks to cingular wireless, we can enjoy all internet services while sitting in our porch and placing our wireless router with the phone. This has been largely made possible by the efficient service of midphase. There are antivirus firewall software arrangements too because of the chat software in our systems, increasing risk of viral threats. Reliable names should be purchased like microsoft office software and only the genuine copy.

I had several conversations with webmasters and clients recently about how much traffic is required for a website to be profitable.

Several webmasters, who have around 200 unique visitors per day, complained that they were making nothing from their sites. The commonly held view of traffic and profitability is that you need thousands or tens of thousands of visitors to make money online.

Here is a short list of some of the factors that go into making a website profitable.
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Ok so you have a website now and an SEO guy has just told you it will cost $2000 - $5000 to get your site on the first page of Google. And it doesn’t stop there! Even after you have paid that much, it will take a year or more.

Those are unfortunately the facts of life. Probably you can get some traffic from MSN and Yahoo in 4 - 6 months, but generally the traffic from Yahoo and MSN doesn’t convert as well.

So, what can small business owners do in the meantime, without a big budget, that will increase their visibility?
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Clients and browsers frequently ask me for information on promoting their website, what they can do, and how the search engines work. So here is a quick primer on what the search engines do, what they want for small business owners with a brand new website.
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I am a big fan of Bryan and Jeffrey Eisenberg at FutureNow, and highly recommend their newsletter.

Here are a couple of articles that explain, point by point, how to write more contact us, and about us pages.

Writing more effective Contact Us pages
Writing more effective About Us pages

If you are a small business owner with a brochure type site, and have heard about web2.0 (Web2 isn’t stopping), then you are probably wondering what you can do to update your site.

Even if you aren’t prepared to ‘go web2′ completely there are a few things you can do that will start the ball rolling and modernize your site. Here are some suggestions:
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Internet Marketing - a Quick Review

First there is SEO - Google crawls your site. If you have good SEO, Google rewards you with visitors.

Then there is VIRAL marketing. Viral marketing is like a chain reaction [where people share your cute media file].

Mobile Marketing - New, Hot and Sexy! Gets your message out to cellphones, and other mobile devices.

Pay Per Click

Last but Not Least — Email Marketing

If you are thinking of getting a 642-372 or a 646-362, you will have to give 70-551 as well since that is a prerequisite to get into the Kaplan University. Later you can get enrolled in advanced courses like 646-588 and 1z0-147.

Three times this week I have talked to clients about how critical specialization is, so I thought I would do a quick re-cap on specialization and getting a niche.

One person had a brick and mortar bookstore with a shopping cart website with a huge number of titles. A top ranking for the single keyword “books” is not an option for a long list of reasons, not the least of which is cost. Out of curiousity, I did a search for “books” on Google just to see. 804 Million results, and the heavy hitters you would expect on the first page:

#1 book.google.com
#2 onlinebooks.library.upenn.edu
#3 www.nytimes.com/pages/books/
#4 www.amazon.com
#5 www.barnesandnoble.com
#6 www.abebooks.com

Now that is some very serious competition!
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Other Resources: Effective search engine optimization - at Page1Promotion, we focus on providing professional SEO services that will bring your website qualified traffic. Contact us for a custom quote.

With the release of statistics of the incredible growth of Web2 and Social Bookmarking, it is easy to lose sight of the fact that many people still don’t know what Social Bookmarking is, much less how to use it to increase traffic to their websites. See my previous post where I may have gotten a little ahead of myself.

I was very surprised today to discover that 3 people I spoke with hadn’t heard of Social Bookmarking or Web2 ( or del.icio.us, technorati, digg etc.). Never mind an explanation of delicious’ URL. When I started talking about Optimizing for Social Media, I got blank stares and had to backtrack.
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