Pay Per Click Campaign Management

(PPC or AdWords)

What is PPC? Learn about PPC here >>>

Pay per Click is fast to setup and a great complimentary addtion to organic search results.

Even if you have an existing campaign, we can assist you getting more for your money.

Here are some results of a campaign we recently took over:

	Week Before	One Week After	% Change
# of Clicks	88	102	+ 15.90%
Overall CTR	$0.28	0.78	+ 178%
Cost Per Click	$0.42	$0.60	+ 42.85%
Conversion Rate	1.15%	4.90%	+ 326 %
Cost Per Conversion	$36.91	$12.29	- 66.70%

After one week, the number of clicks has increased 15.9%, and the overall click through rate (CTR) has increased 178%.

The Cost per Click has increased 42.85%, and therefore the overall monthly spend has increased. This client was not paying enought to get their ads into the #% - #3 positions, they weren't getting the clicks or the conversions.

While costs have increased overall, the effectiveness (Conversion rate) has of the campaign has increased by 326%. In this case there is a certain minimum monthly spend (around $1200) necessary to achieve any results. Any monthly spend would decrease the effectiveness of the campaign by a large margin.

The conversion rate has going up, and the Cost per Conversion has gone down by 66%. While the client is paying more, they are getting more inquiries, and the cost of each inquiry has gone down to just over $12. For a service selling for $500 - $2000+, this is a very effective campaign.

Recommended Pay Per Click Campaign includes:

100+ keywords in Google AdWords, Yahoo! Search Marketing and Enhance.com.
Split A/B testing ads for 3 months.
Account Setup
Conversion Code Setup
Keyword Research & Bid Management
Monthly Report
RIO Calculations
Campaign Tweaking
Conversion Tracking
Ad - Copy-writing to maximize Click Through.