Pay Per Click Campaign Management

Pay per click, or PPC, is an advertising technique used on search engines. Pay per click advertisements are text ads placed near search results, usually called Sponsored Sites. When a site visitor clicks on the advertisement, the advertiser is charged a small amount.

The most popular pay-per-click search engines are Google AdWords and Yahoo! Search Marketing (formerly Overture), followed by Findwhat, and Enhance. Depending on the search engine, minimum prices per click start at US$0.01.

Pay per click advertising requires a deposit, much like a bank account, usually of US$50.00. For each click-through received, the price is deducted from the account. Once the account is exhausted, the search listing expires.

Our PPC Management service includes everything required for positive Return on Investment (ROI) for your advertising dollars. From account creation through reporting and measurement, our solution encompasses the needs of any serious pay per click campaign.

Keyword Prices

Keywords are bid auction style with the highest bidder receiving the top placement. Google Adwords has additional incentives for determining position.

A Per Click strategy maximizes Return On Investment (ROI) with many lower priced (and lower traffic) keywords such as ‘online english lesson’ with higher priced, higher traffic keywords.

My experience with tracking ROI and conversion rates for PPC campaigns is the money is well spent and gives a positive return.

Recommended PPC Account Setup

Recommended Pay Per Click Campaign includes:

• 100+ keywords in Google AdWords, Yahoo! Search Marketing and Enhance.com.
• Split A/B testing ads for 3 months.
• Account Setup
• Conversion Code Setup
• Keyword Research & Bid Management
• Monthly Report
• RIO Calculations
• Campaign Tweaking
• Conversion Tracking
• Ad - Copy-writing to maximize Click Through.

PPC Campaign Pricing